The future of luxury brands in an on-demand world

The future of luxury brands in an on-demand world

In the current 21st century, many brands are grappling with a question, which is “what will be the future of luxury brands in an on-demand world’? Now what makes something luxurious? Well, the luxury clothing and brands are prefaced basically on the idea of scarcity. Something which is scarce of not readily available becomes luxurious. Today, both the sharing as well as high-end fashion industry coexists. Yes, you heard that right. Various social media platforms like instagram, snapchat, facebook etc are being used to promote the luxury brands, luxury lifestyle,…

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